OMNICHANNEL: UM ESTUDO EM CAÇADOR/SC: OMNICHANNEL: A CAÇADOR/SC STUDY

Fernando Moreira; Leandro Hupalo

doi:10.33362/visao.v11i2.2766

Authors

Fernando Moreira UNIARP https://orcid.org/0000-0001-9192-1689
Leandro Hupalo UNIARP https://orcid.org/0000-0002-8914-577X

DOI:

https://doi.org/10.33362/visao.v11i2.2766

Abstract

Society lives in constant change and as a consequence of this fact as management techniques also suffer. A in new ways to reach the consumer and new organizational models make organizations increasingly look for new ways to highlight their products and services strategies in the sales area. With an introduction of the new technologies of communication and information, new ways of conceiving Marketing for the development of technologies and services for the consumers that changed the way of conceiving the world like social networks and a mobile communication appeared. The general objective of the research is to investigate a relation of marketing tools and consumption incentive. It is bibliographical research that has used diverse sources, printed and online. As a result, it is believed that there is no time when a true tune between Marketing and the consumer, a Brazilian economy is going to win with more jobs, more tax collection and better services for a community.

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