Estudo de caso: o processo de gestão da Associação Atlética Acadêmica de Engenharia de Produção da Universidade Federal de Goiás – improdutiva

Case study: the management process of the Academic Athletic Association of Production Engineering at the Federal University of Goiás - unproductive

Abstract

The Academic Athletic Association of Production Engineering, of the Federal University of Goiás, campus Aparecida de Goiânia (A.A.A.E.P.), in this work called "Atlética" or "Improductiva", is a non-profit institution that aims to promote sports practices, parties and events festivals, social actions, engagement of new and veteran students, among other activities. As it is composed of two interdependent directorates, the Executive and the Tactics, it was decided to discuss, in this work, and which makes up its main objective, which management model is predominant in Atlética and which management tools are used by Unproductive so that the actions are efficient and effective: strategic planning, strategic alliances and benchmarking. This research is characterized by adopting a qualitative research methodology, of an exploratory and descriptive nature, based on the survey of the specialized bibliography for theoretical support and on the case study of the Associação Atlética Acadómica de Engenharia de Produção da UFG – Improductiva, such as documents, data, reports and reflections about the actions carried out by the Association.